Product · Operations · Marketing
Welcome to my live portfolio, built from scratch.
This site is a product sandbox and AI proof of concept, built to show how I approach product structure, technical coordination, UX, UI and practical execution, with strong Core Web Vitals and a clearer view of my work than a standard CV.
Where I operate
About
I work best where product, operations or marketing need sharper logic, cleaner execution and stronger commercial direction.
My background covers product, operations and marketing roles, with a focus on turning ideas into live execution. I have led digital product builds, managed large advertising budgets and helped companies reduce waste by improving the logic behind the work.
Most recently, I led product and operations for an early stage entertainment content platform, with casual gaming as the first validation vertical. The work started with no existing infrastructure and required full ownership from concept to live product. Before that, I spent over four years at Google managing enterprise Google Ads accounts at significant scale, and six years at Manta Web running performance marketing and programmatic buying across B2B and B2C markets, including GDN, AppNexus and RMX.
I am not a narrow specialist. I can work inside one function while understanding how it affects the wider business.
What I Solve
Leading. Coordinating. Understanding.
I solve organisational puzzles.
Some puzzles sit inside product. Some sit inside operations. Some sit inside marketing. Some are between functions. My strength is reading the business, the users and the moving parts, then finding the real constraint and turning it into a cleaner path forward.
Product
Leading zero to one product work from vision and strategy to live execution.
Operations
Coordinating the moving parts behind execution so people, vendors, workflows and reporting work together.
Marketing
Understanding how companies reach the right people, deliver the right message at the right time and turn budget into engaged users.
Capabilities
Product Strategy and Zero-to-One Execution
Taking a product from idea to live. Owning product vision, roadmap logic, developer coordination, infrastructure decisions and UX thinking. Not just managing the process but translating business goals into something that actually ships and works.
UX Thinking and Engagement Logic
Identifying where users arrive and where they stop. Improving product flow, content architecture and interaction logic to reduce friction and increase return visits. Grounded in real user behaviour, not assumptions.
Operational Leadership and Systems Building
Creating the structures that let a business run without depending on individual knowledge. Process design, access logic, vendor coordination, automation pipelines and clear ownership frameworks across teams.
Analytics, Reporting and Automation
Building internal data layers that give the business clear signals instead of raw numbers. GA4 as a verification layer, role-based reporting access, automated workflows and reporting logic that supports real decisions.
Technical Coordination Without Engineering
Working effectively with developers, DevOps and technical vendors without writing the code. Translating business requirements into clear technical briefs, reviewing outputs and maintaining accountability through the full delivery cycle.
Marketing Strategy and Budget Management
Marketing strategy, positioning, acquisition logic and Google Ads at enterprise scale. CPL and ROMI improvement through campaign restructuring, bid logic and audience strategy. Identifying where budget is absorbed without adding real growth and redirecting it toward what actually works.
Go-to-Market Architecture
Funnel design, positioning logic, channel selection and launch sequencing built around one question: which assumptions need to be true for this to work, and which of those have actually been tested?
Commercial Thinking and Business Development
Understanding how products create revenue, where commercial logic is weak and how to structure a case that holds up under scrutiny. Broad experience working across product, marketing, sales and leadership on commercial decisions.
AI Tools and Practical Automation
Building AI into real operational workflows, not as a concept but as working infrastructure. Directing the development of an AI-driven SEO agent that automates content creation, data validation and schema application. Applying AI tools to reduce manual work, improve output quality and create systems that scale without adding headcount.
Selected Work
Entertainment Content Platform. Zero to One. Product and Operations Lead.
Led the zero to one build of an entertainment content platform at IP Quantum, with casual gaming as the first validation vertical. Small team, no existing infrastructure, full ownership from product vision to live product. Directed React, Node.js, DevOps, design, SEO and content development resources throughout.
- Owned product architecture, UX logic and the full user journey from first visit to repeat engagement
- Directed the build of an AI-driven SEO agent that validates content data, creates SEO optimised pages, applies the relevant Schema JSON-LD and routes output through an editorial review workflow
- Led the development of automated systems including ZIP to live content uploads, WebP thumbnail compression, role-based access control and a dedicated cash management area
- Built internal analytics and used GA4 as a secondary verification layer for business decisions
- Platform reached K6-verified load testing for 50,000 concurrent users and 90 plus Google PageSpeed Insights scores
- Early marketing validation achieved approximately 0.01 to 0.05 euro CPC and approximately 10 percent 14-day retention
Role
Product and Operations Lead
Enterprise Google Ads. Budget Efficiency at Scale.
Managed 15 to 25 enterprise clients at Google with approximately 5 million euro in monthly ad spend. The focus was on improving what the budget was actually doing, not just reporting on what it appeared to be doing.
- Managed approximately 5 million euro in monthly Google Ads spend across enterprise accounts in multiple markets
- Delivered an estimated 3.6 million euro in annual savings for one enterprise client by identifying paid brand spend that was cannibalising existing organic demand rather than creating new growth
- Improved average client ROAS by 15 percent or more through campaign restructuring, bid strategy and audience segmentation
- Built reporting logic that gave leadership clear visibility into which spend was generating real incremental value
- Advised senior and C-level stakeholders on growth strategy, attribution logic, budget allocation and performance governance
Focus
ROMI and Budget Efficiency
Performance Marketing and GTM. Manta-Web.
Ran performance marketing strategy and execution at Manta Web across B2B and B2C verticals over six years, contributing over 40 percent of company growth through Google Ads, programmatic buying and ad tech execution.
- Led Google Ads, programmatic buying and RTB campaigns across search, display and native formats
- Contributed over 40 percent of company growth through performance marketing and ad-tech execution
- Managed funnels, tracking, reporting, testing and conversion performance across multiple accounts
- Mentored two to three PPC account managers and helped build internal performance marketing capability
Focus
Growth and Retention
Where I Add Value
My background sits across product vision, strategy, operations, ad tech, performance marketing and data driven acquisition. Most recently, I led the vision, strategy and operating build of an entertainment content platform, with casual gaming as the first validation vertical. That meant shaping the product logic, finding the right resources, coordinating DevOps, content vendors and creation workflows, and validating the product through traffic, data and user behaviour.
Earlier experience includes large scale Google Ads budget management, programmatic buying, and operational management in financial online trading environments, where acquisition, conversion logic, reporting and commercial discipline mattered every day.
The value travels because the problem is rarely the industry itself. It is usually the logic behind the work. Better product thinking, cleaner operations, stronger marketing decisions, clearer reporting and less waste between teams.
Lab
Find the Leak
A business diagnostic experience built around product logic, operational thinking and marketing efficiency.
Every business has leaks. Some are in the product. Some are in the operations. Some are buried inside reporting, team structure, vendor relationships or marketing logic. Your job is to find where the system is actually breaking before more time, money and energy disappear into it.
Six business systems.
Six hidden leaks.
One operating mind.
Each case presents a real business scenario with visible symptoms. Your job is to identify the real leak — not the obvious one.
Built by Charlie Liani with AI tools as part of his executive portfolio.
Get in Touch
If this portfolio made you curious, let's talk.
I am open to the right next role, where my capabilities and experience can make a difference and keep pushing me to grow as a professional. Send me a note. A digital coffee is a good place to start.